Willis targets small global companies

Willis Group Holdings Limited (NYSE: WSH) announced that it is increasing its effort to grow its business among small companies around the world.
As a component of Shaping Our Future, a series of strategic initiatives, Willis is targeting this segment by partnering with carriers to develop insurance solutions which are highly tailored to small enterprises.
The small commercial market holds a great deal of potential for Willis, said Grahame Millwater, Willis chief operating officer.
Weve got the flexibility and the intelligence to deliver solutions that are appropriate to this business segment this is a direct reflection of our client advocate model gearing our offerings to meet our client needs, he added.
Growth will be achieved by developing innovative solutions (including facilities, programs and binders) and expanding the brokers managing general agent business, according to a Willis press release.
Tom Bartleet has been named CEO of the Global Small Commercial Business, and in the newly created role he is charged with harnessing and delivering the resources for Willis for the benefit of small businesses in a way that yields enhanced solutions for clients and is financially beneficial for both clients and Willis.
Since 2004, Bartleet has served as Williss chief executive of global markets, North America, directing the companys North American marketing strategy, carrier relationships and London and Bermuda operations.