Lessons learned in a year when strategy changed on the fly
July 16, 2021 by Adam MalikUnderstanding the relationship between your in-person and online communities is a lesson that one brokerage is taking away after 16 months of change when it comes to marketing and attracting new clients. COVID-19 was declared a global pandemic on March…
How this brokerage pivoted to forge community ties online
July 6, 2021 by Adam MalikWhen a global pandemic shut down in-person events, one brokerage created a new communications strategy to reach people where much of the world shifted — online. For Antigonish, N.S.-based brokerage AA Munro Insurance, it was important to tell their clients,…
Signs of the hardening market in property lines
October 23, 2018 by Jason ContantOne multi-location brokerage in Nova Scotia is seeing hardening of property lines in the province, in line with a recent spike in property claims ratios across the country. Canadian federally regulated insurers have incurred $5.5 billion in property claims up…
Why this brokerage doesn’t focus on performance-based compensation
October 22, 2018 by Jason ContantCreating competition in the workplace is not a good environment for growing teamwork and is one of the reasons an independent insurance brokerage in Nova Scotia doesn’t focus on performance-based compensation. “Our notion on compensation is that we are trying…