Traci Boland assumes role as 2017 president of the Insurance Brokers Association of Ontario

Traci Boland has formally assumed her position as president of the Insurance Brokers Association of Ontario (IBAO) as of Jan. 1, the association noted in a press release on Thursday.

Traci Boland, president of the Insurance Brokers Association of Ontario and partner with Ontario West Insurance Brokers.

“It’s a privilege to serve as president of our provincial association,” Boland said in the IBAO release. “2017 is about coming together across the industry and working towards a common goal. I’m looking forward to representing our 12,000+ members and their clients, and working with the board to drive solutions that resolve insurance industry issues.”

Boland added that in today’s world, it’s important that consumers work with brokers to ensure they have the coverage they need to protect themselves, their families and their assets. “Brokers bridge the gap between what’s happening around us – cybercrime, driverless cars, the sharing economy – and how consumers are impacted,” she said. “We’re passionate and skilled about understanding our clients’ risk profiles and needs, and aligning them with the best available products in the market.”

Related: Collaboration, communication and integration key to success: Boland at IBAO Convention

Boland is a partner at Ontario West Insurance Brokers in London, Ont. As IBAO president, she will lead the board in setting and implementing the association’s long-term strategic direction, the release pointed out. Following a formal process in the fall of surveying members and stakeholders, the association is heading into strategic planning to formalize its direction for the next three to five years. Boland will also work closely with politicians at the federal, provincial and municipal levels to advocate on behalf of consumers across Ontario.

“We are honoured to have Traci as our president,” said IBAO CEO Colin Simpson. “Traci’s passion for the industry, her wealth of knowledge and enthusiasm for everything she’s involved in is a great asset to the association as we embark on leading the industry to collaborative change.”

Boland was officially inducted at the 96^th Annual IBAO Convention in October 2016, along with the 2017 executive and board of directors.