November 17, 2010 by Canadian Underwriter
Barbara Bellissimo, vice president and chief agent of State Farm in Canada, is being profiled in an online campaign to promote the importance of mentoring youth.
‘Who’s Your Mentor?’ was created by kids.now, a group mentoring charity, and is scheduled to launch on Nov. 20.
The campaign is an online video series profiling leading Canadian businesspeople, Olympians, community leaders, media and other well-known personalities. The personalities talk about the mentors who inspired them, made an impact or helped get them where they are today.
The launch of the video series marks the start of a year-long national campaign developed by kids.now to highlight the importance of mentoring Canada’s youth.
The video series can be viewed at mentorkidsnow.ca.
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