Crawford Cares campaign reaches new record donation to WICC

Crawford & Company (Canada) Inc.’s 2010 Crawford Cares campaign raised more than $111,000 for the Women in Insurance Cancer Crusade (WICC), a new record for the company’s annual campaign.
Crawford Cares has raised more than $450,000 for WICC since the campaign was established in 2004. Typically, Crawford employees raise between $50,000 and $55,000 annually. The 2009 donation increased to $80,000 and 2010’s donation of $111,035 shattered that benchmark.
“This year more than any other year, our employees completely embraced WICC and Crawford Cares,” said Steve Anderson, Crawford’s senior vice president of corporate markets and administration. “They jumped in whole-heartedly and participated in various fundraisers, payroll deductions, the Relay for Life and other activities. I really don’t think we can express how proud we are of our staff and all of the efforts they consistently make for this wonderful cause.”
“Crawford employees threw their hats into the ring and raised the bar this year,” said John Sharoun, Crawford & Company (Canada)’s CEO. “The addition of the Relay for Life event really boosted our employees’ enthusiasm and fundraising efforts.
“We had a wonderful time staying up all night, honouring friends and loved ones. For that event alone, employees and Crawford branches across Canada raised more than $75,000.”