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ICBC launches mobile Web service


September 22, 2006   by Canadian Underwriter


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ICBC has launched a new Web site for mobile Web users to help ease the stress of being involved in a crash or experiencing a vehicle breakdown.
The mobile version of www.icbc.com provides critical information on how to report a claim, what to do at the scene of a crash, and key contact numbers.
“The site was developed because most Web sites do not display well on the small screens of mobile devices, and we wanted to be able to make some basic information available to our customers when they need us most-usually right after they have been involved in a crash,” according to Doug Downing, ICBC vice-president of customer service.
The site includes contract numbers for customers with RoadSide Plus coverage to help them get back on the road after a breakdown.
To access the mobile version on any web-enabled cell phone, PDA or BlackBerry, motorists enter www.icbc.com into the browser of the portable device, and they will automatically be redirected to the mobile site.
“All motorists are reminded when accessing information from mobile devices to do so safely,” ICBC says in a press release. “ICBC recommends not using your cell phone, PDA or BlackBerry at all while driving.
“Motorists are encouraged to let their voice mail pick up calls and retrieve them at a later time, or let passengers make or receive calls. If you find yourself in a situation that absolutely requires the use of a phone, pull over to make or receive calls.”
In 2005, ICBC processed more than 900,000 claims through the 24-hour telephone claims handling facility, the province-wide network of 40 claim centers and the corporate website, www.icbc.com.
Other recent improvements to customer service include expanded hours of service at key claim centres and driver services centres.


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