“Insurance” most expensive Adword on Google

Not to be outdone by more impulse-buying choices, insurance now ranks at the top of the most expensive keywords in Google Adwords.

The Internet search engine, which rakes in more than $32 billion in total advertising revenue, charges more for the term “insurance” than for other close competitors such as loans, mortgage and credit.

“For me, that speaks to the relevance of insurance in 2012,” notes Catherine Stagg-Macey, senior vice president for Celent in the firm’s March European newsletter. “Insurance may be a forced purchase, but it’s still a necessary one. Whatever business cycle we are in, businesses and consumers need to be assured that their assets can be protected.”

More information can be found at:

http://www.wordstream.com/blog/ws/2011/07/18/most-expensive-google-adwords-keywords