The Co-Operators completes first phase of social media project on sustainability

The Co-operators has wrapped up the first part of a social media project, CSR: Co-operators Sustainability Race, developed in partnership with the David Suzuki Foundation.
CSR is a social media platform hosted on a dedicated micro-site. It includes participant profiles and daily tracking of each person’s sustainability-related activities, as well as a vast collection of information on environmental topics.
Participants can network with each other to challenge and encourage each other one-on-one, and see how their progress compares with that of their colleagues on a daily basis.
During the first part of CSR, the Transportation Race, participants earned points for reducing their vehicle usage, opting for green alternatives such as public transportation and carpooling, influencing the behaviour of others and contributing to discussions of sustainability issues on the micro-site.
The Co-operators says the next race will focus on food and will be launched on November 15. For three weeks, participants will be encouraged to make more environmentally responsible food choices.
Two additional races, focusing on energy and water, are planned for 2011.