Western Financial, PetFirst Healthcare bring flexible coverage options to Canadian pet insurance market

Western Financial Insurance Company, PetFirst Healthcare and Petfinder.com have joined efforts to begin offering Canadian pet owners flexible insurance coverage for their pets.
Underwritten in Canada by Western Financial Insurance Company, PetFirst Healthcare offers dog and cat owners four different coverage plans for accidents and illness, with limits ranging from $1,000 to $20,000.
“Pet insurance alleviates a financial crisis for a pet owner when facing unexpected veterinary bills,” PetFirst Healthcare CEO Brent Hinton said in a statement.
“Pet owners in Canada view their pet as part of their family and with our success offering affordable and flexible pet insurance to pet owners in the United States, we felt it was only natural to see how we can meet the needs of our Canadian neighbours.”