WICC launches “Change for Change” campaign

The Women in Insurance Cancer Crusade (WICC) Ontario chapter is launching a fundraiser with the aim to turn loose change into cancer research.
The “Change for Change” initiative kicks off on January 1, and will run through March 31.
The concept was borrowed from the British Columbia chapter of WICC, who introduced the initiative in 2005.
Interested participants can purchase a coin collection box for Cdn$20 at www.wicc.ca.
By displaying the boxes prominently in offices, co-workers can drop in their loose change.
On the 30th of each month, participants count the change collected, deposit for safekeeping and report the monthly total online in the “Change for Change” section of the WICC site.
On March 31st, participants will report their final tallies and the grand total will be announced at the 11th Annual WICC Ontario Gala Dinner in April.
Over the past 10 years the insurance industry and its associates’ donations have totalled more than Cdn$2.5 million for cancer research through WICC.
“This year, with your help, the industry can make a difference with hopes of raising over $20,000 for cancer research from the WICC Ontario “Change for Change” campaign alone,” says a statement from the organization.