Canadian Underwriter

2018 National Broker Survey: How to Be a Better Broker



In its 2018 National Broker Survey, Canadian Underwriter gained key insights from more than 800 brokers across the country on a wide variety of topics related to the broker channel and winning in a changing insurance world. The survey results paint a vivid portrait of how brokers – both principals and producers – think about their businesses today and what’s on their minds for the future. The findings also identify broker success strategies in customer acquisition and retention, developing trusted advisor status, leveraging technology and much more. See the October 2018 issue of CU for our overview package, and follow us here for the weekly release of Web-exclusive stories and additional analysis that can help you be a better broker.


Part 1: The Power of Broker Specialization


Part 2: Brokers give performance-based pay a thumbs-up


Part 3: How some brokerages and MGAs attract talent


Part 4: Why your brokerage needs an online presence


Part 5: Do brokers receive enough tech training?


Part 6: Would you buy insurance from your own website?


Part 7: Why being a broker is the best job ever


Part 8: Common misconceptions about business interruption insurance


Part 9: How your brokerage might benefit from partnering with an innovation hub


Part 10: How to sell commercial coverage to small businesses