Canadian Underwriter

iPad with social media icons
News Insurance

Instagram and TikTok are new tools for engagement

September 8, 2021 Brooke Smith

In a world where many insurance brokerages offer the same products, trying to stand out can be a challenge. “One of the main things we’ve been trying to do more of — especially in the last year or so —

iPad with social media icons
News Insurance

How this broker is turning social media posts into sales

August 26, 2021 Canadian Underwriter Staff

When it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting

News Insurance

How this brokerage pivoted to forge community ties online

July 6, 2021 by Adam Malik

When a global pandemic shut down in-person events, one brokerage created a new communications strategy to reach people where much of the world shifted — online. For Antigonish, N.S.-based brokerage AA Munro Insurance, it was important to tell their clients,

News Insurance

What Sonnet hopes to gain from NHLPA partnership

January 17, 2020 by Adam Malik

Technology is making more of an impact in professional sports, and the same can be said for insurance. That makes re-upping the relationship between Sonnet and the National Hockey League Players’ Association a natural decision, said the company’s marketing head.

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Sports heroes: one way to score big with your marketing

July 5, 2019 by Adam Malik

When it comes to marketing, brokerages and carriers like pairing up with pro sports teams and athletes. For Waterloo, Ont.’s Aha Insurance, which launched in 2017, partnering with a professional sports team seemed like a perfect way to create brand

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Another way to show off your expertise

June 26, 2019 by Adam Malik

Brokers wanting to stay a step ahead of the competition and stand out from the crowd need to consider an untapped field: video. It’s an area with huge potential for insurance brokers, said Garrett Wasny, a Vancouver-based technology skills advisor