Instagram and TikTok are new tools for engagement
September 8, 2021 Brooke SmithIn a world where many insurance brokerages offer the same products, trying to stand out can be a challenge. “One of the main things we’ve been trying to do more of — especially in the last year or so —…
How this broker is turning social media posts into sales
August 26, 2021 Canadian Underwriter StaffWhen it comes to their social media marketing, many brokers still forget the customer — which is why such efforts aren’t turning into sales, a digitally savvy broker says. “It’s one of the most common mistakes brokers make when posting…
Using pics in social media investigations? Here’s one thing you need to do…
May 6, 2021 by Greg MeckbachClaims professionals who rely on videos and photos obtained through social media investigations need to make sure that evidence can be backed up as authentic, Virtual Symposium B.C. speakers suggest. There are several reasons why a social media investigation is…
How social media can be a cyber attack vector
January 15, 2021 by Greg MeckbachCyber criminals are increasingly targeting workers through applications such as LinkedIn, WhatsApp, Facebook and Twitter, McAfee LLC warned in a report released Wednesday. Traditionally, cyber criminals have relied heavily on phishing as a way to target individual employees, McAfee chief…
This social media risk lacks a mainstream insurance product
June 12, 2019 by Greg MeckbachWant to place insurance that covers a client whose revenue suddenly plummets because of a disinformation campaign? This might be easier said than done, but one commercial insurer with a Canadian branch is hoping to change this. Right now, there…
How brokers can benefit from Instagram
November 30, 2018 by Greg MeckbachBrokers should be using Instagram and other social media sites to establish themselves as “thought leaders,” Economical Insurance advises. “Instagram is a great channel to share content and share your team culture because at the end of the day, I…
When social media makes sense for insurance correspondence
April 14, 2018 by Greg MeckbachFacebook, Twitter and similar web services can suck up a lot of a worker’s time, but insurance brokers should figure out how to use social media to support the business. “There is nothing supremely special about social media,” said Kat…