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Creating ‘the most engaging product’ is a better way to compete: IBAO speaker

October 26, 2017 Greg Meckbach, Associate Editor

Advances in telecommunications, data storage, software and artificial intelligence is making it more difficult to use cost and distribution as a competitive advantage, Google Canada’s head of marketing suggested to Ontario insurance brokers Wednesday in Ottawa. Netflix and Instagram were

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Facebook a ‘critical part’ of financial service providers’ marketing strategy: CSIO speaker

April 17, 2017 Greg Meckbach, Associate Editor

Insurance providers need to consider mobile computing devices and targetting prospective customers at certain stages of their life, a Facebook Canada official recently told members of the Centre for Study of Insurance Operations. “Think mobile first,” said Robert Geller, a

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U.S. Internet repeatedly disrupted by cyberattacks on key firm

October 21, 2016 Raphael Satter - THE ASSOCIATED PRESS

LONDON – Cyberattacks on a key internet firm repeatedly disrupted the availability of popular websites across the East Coast of the United States Friday, according to analysts and company officials. Manchester, New Hampshire-based Dyn, Inc. said its server infrastructure was

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Brokers are ‘not competition to each other,’ IBAO keynote speaker says

October 19, 2016 Greg Meckbach, Associate Editor

Insurance brokers who compete against one another need to change their mindset and work with their competitors to address threats which could disrupt the industry, a speaker suggested Wednesday in Toronto. “If you all think each other are the competition,